How to Start Your Own Millet Brand When I started working with millets over a decade ago, very few people believed these ancient grains could become modern business opportunities. Farmers saw millets as “poor man’s crops.” Consumers barely knew the different types of millets in India. And new entrepreneurs wondered if millet products would ever … Read more
Finger Millet Nutritional Value: Finger Millet (Ragi) has gained global recognition for its health benefits, particularly due to its rich mineral content and suitability for diverse dietary needs. While the general finger millet nutritional value is appreciated by consumers, entrepreneurs often overlook the fact that different varieties exhibit distinct nutrient profiles. Understanding these differences is … Read more
Best Millet Brand in India: Millets, often referred to as the “forgotten grains,” are making a remarkable comeback in India’s culinary landscape. These ancient grains, once the cornerstone of Indian agriculture, are now experiencing a resurgence thanks to a growing awareness of their nutritional prowess and sustainable farming practices. Amid a global shift towards healthier … Read more
Millet Cookies Business: Millets have emerged as a superfood, and the demand for gluten-free snacks is on the rise both in India and abroad due to the increasing number of people with gluten allergies. Millet cookies, made from nutritious and gluten-free grains, are an excellent option for health-conscious consumers. If you’re looking to capitalize on … Read more
Millet Brand Building-Introduction Brand building is a process to boost brand awareness, promote a specific product, establish connections, and provide value to the target audience through campaigns. In the Millet industry, it is very much essential to make awareness among the consumers using proper promoting techniques and campaigns so that it can create a better … Read more
EarthPoorna: EarthPoorna, a social venture by Sucheta Bhandare of Pune involves women in the business and procures millet directly from farmers and thus ensures and supports the livelihood of women and farmers. It was a humble beginning with a passion for farming that attracted Sucheta to study the whole millet ecosystem and understand the problems … Read more
Support System for Millet Startups in India: Millet startups have emerged as a promising industry in India, focusing on producing and promoting these nutrition-rich grains, known as Nutri-Cereals. With a rich historical context and immense significance in Indian cuisine, millets are gaining recognition for their health benefits and environmental sustainability. This article delves into the … Read more
International Year of Millets: Since 21st June 2015, the International Year of Yoga is celebrated annually across the world. India took Yoga internationally and in the same way, 2023 has been declared the International Year of Millets. That happened when 72 other countries supported the proposal of India to the United Nations. It is a … Read more
Millet Startup in Odisha A team of young professionals led by Pradeep Kumar Rout, an engineer by training and a social entrepreneur by choice has set up Tiril. Tiril is a producer collective enabling technology-driven platform helping farmers to market millets after standardized value addition at the same time promoting a healthy lifestyle among consumers. … Read more