Millet Brand Building: The Key to Success in Today’s Health-conscious Market

millet brand

Millet Brand Building-Introduction Brand building is a process to boost brand awareness, promote a specific product, establish connections, and provide value to the target audience through campaigns. In the Millet industry, it is very much essential to make awareness among the consumers using proper promoting techniques and campaigns so that it can create a better … Read more

EarthPoorna: Ensuring and supporting the livelihood of women and farmers in India

EarthPoorna

EarthPoorna: EarthPoorna, a social venture by Sucheta Bhandare of Pune involves women in the business and procures millet directly from farmers and thus ensures and supports the livelihood of women and farmers. It was a humble beginning with a passion for farming that attracted Sucheta to study the whole millet ecosystem and understand the problems … Read more

Breaking Barriers: The Ultimate Support System for Millet Startups in India

support system for millet startups

Support System for Millet Startups in India: Millet startups have emerged as a promising industry in India, focusing on producing and promoting these nutrition-rich grains, known as Nutri-Cereals. With a rich historical context and immense significance in Indian cuisine, millets are gaining recognition for their health benefits and environmental sustainability. This article delves into the … Read more

International Year of Millets 2023: India taking the Lead

International Year of Millets

International Year of Millets: Since 21st June 2015, the International Year of Yoga is celebrated annually across the world. India took Yoga internationally and in the same way, 2023 has been declared the International Year of Millets. That happened when 72 other countries supported the proposal of India to the United Nations. It is a … Read more

How Millet Startup in Odisha working to bring Change in Farmer Community

Millet Startup in Odisha

Millet Startup in Odisha A team of young professionals led by Pradeep Kumar Rout, an engineer by training and a social entrepreneur by choice has set up Tiril. Tiril is a producer collective enabling technology-driven platform helping farmers to market millets after standardized value addition at the same time promoting a healthy lifestyle among consumers. … Read more